Thursday, January 22, 2009

Reclaiming Childhood from Corporate Marketers

The CCFC is a national organization devoted to limiting the impact of commercialization on childhood.

"On February 15, the Toy Industry Association will present their annual TOTY (Toy Of The Year) Awards. On February 12, in recognition of the industry that has led the way in commercializing childhood, CCFC will offer its first annual TOADY (Toys Oppressive And Destructive to Young Children) Award for the worst toy of the year. Who will win the dreaded TOADY? It's up to you.

From thousands of toys that promote violence and/or precocious sexuality and/or push branded entertainment and electronic wizardry at the expense of children's play, we've selected five exceptional finalists. The nominees for the 2009 TOADY are:

* A doll that does everything so your kids don't do anything.
* A video game from one of the most trusted names in children's toys that promotes junk food and violence to preschoolers.
* A toy car that rides roughshod over family budgets and the environment.
* An exercise bike/video game system for preschoolers that makes trips to the park - and parents - superfluous.
* A doll that combines two classic symbols of gendered stereotypes into one unbelievable toy.

Who are these nominees? Find out and cast your ballot at: Voting is open until February 8. All voters can enter a drawing to win a copy of Consuming Kids: The Commercialization of Childhood - a brand new film from the Media Education Foundation featuring the CCFC staff and Steering Committee

The Campaign for a Commercial-Free Childhood

Support CCFC. We rely on our members because we will not compromise our commitment to children by accepting corporate funding. To make a tax-free contribution, please visit"

Tell Hasbro: Don't Use Sex to Sell Toys to Six-Year-Olds

Action: In Fall, 2006,, Hasbro planned to start marketing - to girls as young as six - a line of dolls based on the Pussycat Dolls, a real-life burlesque troupe turned pop stars famous for their sexualized lyrics and dance routines. According to The New York Times, the dolls were designed to mimic the group's "playfully risqué style."

Status: On May 24, 2006 - less than 48 hours after CCFC launched its campaign - Hasbro announced that they were canceling their planned line of dolls based on the Pussycat Dolls, a real-life burlesque troupe turned pop stars famous for their sexualized lyrics and dance routines . Thanks so much to all of you who sent letters - it was your efforts that made the difference."

In September 2008,CCFC mobilized over 5000 parents to request that Scholastic discontinue their line of Bratz products. Happily, CCFC prevailed and Bratz products have been discontinued from the Scholastic offerings.

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